The purpose of this strategy is to outline the City of Melbourne’s contribution to the ongoing development of the municipality’s knowledge capacity, culture and reputation. The strategy seeks to create a future in which the knowledge sector is better branded, better understood, valued and experienced. In this future individuals and organisations are better informed about the sector and how to engage with and benefit from it.

To achieve these aims, the strategy outlines initiatives that are highly collaborative in nature. The City of Melbourne believes that its most effective contribution is to unify, coordinate and integrate existing knowledge sector support and promotion activities and explore opportunities for new ventures where there is demand.