Adelaide: A City of Music’ celebrates our identity as a global music city and is intended to cement Adelaide’s place as a world leading music city as recognised by its designation as a City of Music by the UNESCO Creative Cities Network. This three-year Action Plan for Live Music gives life to achieving the ten actions in the City ofAdelaide Strategic Plan 2016-2020. They apply to the five shared aspirations central to the City of Adelaide Cultural Strategy 2017-2023. A range of deliverables describe how the City will partner with the local music industry, to showcase and enable Adelaide’s music locally, nationally and internationally, as a proud UNESCO City of Music.
Music contributes an emotional layer to City spaces and places. Music in laneways, Park Lands, venues and newly discovered spaces enhances people’s mood and connection to place. Music is primarily a cultural asset as well as an economic one. Adelaide’s reputation as a Creative and Cultural City draws increasing numbers of tourists each year. Council will work in partnership to ensure that visitors can easily access an unforgettable music experience in our City on any night of the week.
This is the City of Adelaide’s second Live Music Action Plan, and it sets out new, more open and dynamic ways to embrace and support music in our City. This Plan recognises that we must identify and work with the strengths we already have in our music City. These strengths include our diverse musical talent, our Aboriginal and Torres Strait Islander and multicultural heritage, our devoted music community, our events and festivals which showcase music, and our world leading music education centres.
This Plan ensures that we protect, cherish and promote what we have and harness the energy of music enterprises to grow in a global context. New ideas, technologies and partnerships will achieve new and expanding music opportunities. The presence and accessibility to music experiences will fill the City, attracting visitors, developing new audiences, driving music tourism and growing the music economy. City of Adelaide wants to work closely with the music industry and broader community to maximise the cultural vitality of the City. We welcome conversation.