The city of Melbourne is one significantly shaped by the activities of private land developers, who undertook the subdivision, planning, and sale of residential estates which now comprise the bulk of extant suburbs. A number of these estates were highly speculative in nature, reflecting renewed public interest in real estate following each of the two World Wars: the suburb of East Keilor, Melbourne, contains such subdivisions originating in each era. A significant western portion of East Keilor includes what was once known as the Milleara Estate, a ‘garden suburb’ commissioned by realtor Henry Scott and planned by Walter and Marion Griffin. This estate was designed, planned, and put on the market in the mid-1920s, capitalising on a real estate boom later thwarted by the Great Depression and World War II. While the estate’s development stagnated into the 1960s—owing to institutional dissatisfaction with internal reserves archetypal of the Griffins and their garden city ethos, farmland nearby began to flourish with houses under the banner of ‘Lincolnville’. The area of Lincolnville was a joint interest of Polish-Jewish businessman Henry Krongold and barrister Maurice Ash-kanasy. Krongold, noteworthy within Melbourne’s hosiery and carpet industries, had not previously entertained land development as a business interest, and knew little of it. Despite this, the Lincolnville venture proved highly successful on the basis of numerous land releases and completed sales. The area of Lincolnville now occupies a significant portion of East Keilor, and has seamlessly melded with the surrounding suburban landscape, losing overt identifiers of its prior moniker. This paper outlines the development of Lincolnville, highlighting a little-known historical narrative and reiterating the role of private development in contributing to the post-war suburban landscape. This paper additionally situates Krongold as a figure of interest in the development of Melbourne’s post-war fringe, alongside the Polish-Jewish émigré developer, Stanley Korman.