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Conference paper
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In 2016, Melbourne tea and coffee merchant McIvers began selling Ruth Crow tea, a product with a ‘gentle smoked flavour infused with vanilla’. The tea commemorated Ruth Crow as a North Melbournian, as a campaigner with a legacy in ‘just urban planning’ and as a believer in community. This paper argues that Ruth (and her husband Maurie) have become somewhat commodified, if not sanitized, in the 21st century; the McIvers Tea does not, for instance, celebrate the Crows’ half-century of dedication to communism. However, if the Crows (Ruth, in particular) are coming to symbolize certain aspects of inner-city community, the reality is also that they began this process themselves, in the 1970s if not earlier.

Publication Details
Source title:
Proceedings of the 14th Australasian Urban History Planning History Conference 2018
Access Rights Type: