This report identifies three international mega trends: enhanced environmental consciousness, new technological developments and transformational science, and changing consumer preferences and other trends.

The report finds that global consumers are increasingly demanding products that fulfil a growing range of environmental demands and incorporate new technological developments and transformational science. It also finds that in addition to environmental and welfare concerns, consumers will continue to raise demand for quality, food safety, health benefits, provenance, ethics and biosecurity.

The Ministry of Business, Innovation and Employment commissioned this report to better understand the role of science and innovation in responding to potentially disruptive and transformative changes in agriculture and food production.

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