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Te Waipounamu and Asia: South Island business connections with Asia now and in the future

Business Economic development Economic growth International relations Asia New Zealand

The purpose of the research is to gain an understanding of the breadth and depth of links between South Island businesses and Asia; key challenges faced by businesses in building and maintaining their Asia business links; the ‘Asia capabilities’ of firms; as well as South Island business sentiment towards future Asia-focused growth.

Key insights:

  • South Island businesses are connected right across Asia
  • There is no ‘typical’ business when it comes to links with Asia
  • South Island business links with Asia stand the test of time
  • Language capability and market knowledge are critical
  • Businesses with existing Asia links want to grow them more
  • Establishing and maintaining Asia business links requires proactivity.


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