The purpose of the research is to gain an understanding of the breadth and depth of links between South Island businesses and Asia; key challenges faced by businesses in building and maintaining their Asia business links; the ‘Asia capabilities’ of firms; as well as South Island business sentiment towards future Asia-focused growth.

Key insights:

• South Island businesses are connected right across Asia
• There is no ‘typical’ business when it comes to links with Asia
• South Island business links with Asia stand the test of time
• Language capability and market knowledge are critical
• Businesses with existing Asia links want to grow them more
• Establishing and maintaining Asia business links requires proactivity.