The report provides an annual snapshot of the experience of women working in Australia’s media sector. It surveys professionals who work in diverse areas of media, from journalism, communications, PR and digital media to advertising, marketing, publishing and production to track their experience in the workplace.

The report shows a worsening trend: career dissatisfaction is at a new high, with more women considering leaving their jobs and fewer seeing viable pathways to progress. The data reflects mounting frustration, particularly from mid-career professionals who report declining support and a perceived lack of meaningful reform. 

This year’s findings confirm that while public policy is shifting, workplace culture is struggling to keep pace. If employers are serious about retaining talent and fostering equity, the sector must focus on practical implementation, leadership accountability and transparent communication. Retention hinges on three critical factors: pay equity, clear pathways for career growth, and visible, accountable leadership.

Key findings

• Career dissatisfaction has climbed to 59%, a four-year high.
• One in three women (37%) are considering quitting.
• Pay, lack of growth opportunities and disengagement are the top reasons for leaving.
• Mid-career women (5 to 10 years’ experience) are the most disillusioned, with 64% rating gender equality efforts as weak.
• Workplace culture changes linked to Respect@Work reforms remain limited.