Through the looking glass: the future of domestic tourism in Australia.

Tourism Australia

All is not well with the domestic tourism industry, according to this report. Key symptoms include limited longer term growth with no sign of longer term pick up, declining share of wallet as a category and declining uptake by future sources of demand such as young Australians.

This report explores issues affecting tourism consumption, changing travel behaviours and industry’s perception of the key challenges facing the sector to 2020. The key factors that will shape the future of tourism demand in Australia and therefore, to a large degree the nature of the tourism industry, include:

• Changes in the attractiveness and price of various transportation options.

• The development and adoption of new technologies to assist both consumers and suppliers.

• Changes in consumer behaviour and the industry response to a range of environmental issues.

• Differences in travel behaviour between the generations. • The ageing of the population.

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