Rick Sarre, Meredith Doig and Brenton Fiedler argue that setting legal and administrative rules to control the risk of corporate irresponsibility, either by legislation or by organisational guidelines and policies, may be necessary, but it is not sufficient, to establish and entrench corporate accountability. In this paper, the authors demonstrate how corporate entities can and should develop a 'culture' of corporate social responsibility in order to reduce the risks associated with irresponsible practices.