This  study aimed to determine the nature and relative intensity of stigma for problem gambling in Victoria, and to analyse how this stigma is perceived and experienced by different groups. It also considered how stigma may impede treatment and interventions among first-time and relapsed help seekers, and how it may influence recovery from problem gambling.

Results from the study indicate that the general public tend to view problem gambling as a condition resulting from the characteristics of an individual's personality or circumstance, but one that is recoverable.

However, people with an identified gambling problem felt that others see their condition as their own fault due to failures of character. They also reported significant self-stigma, including feeling disappointed in themselves, ashamed and embarrassed. Interviews with people experiencing gambling problems and counsellors revealed how stigma can be an obstacle to help-seeking and behaviour change, and how relapse can affect self-stigma.