Martin Moore, Senior Research Fellow at King's College London, asks readers to imagine if on June 23 this year British citizens looking at google.co.uk found the words '#VoteIn' towards the bottom of the search page. 

Moore claims that most of us still think of Google – and the services of other tech giants such as Facebook or Twitter – as a neutral platform, driven by algorithms and serving only as an unopinionated conduit between users and the information they seek. But he argues that tech giants are not neutral, nor are they simply conduits.