Market events force journalists, policymakers and valuation analysts to make judgments on the basis of ambiguous and incomplete information. This paper explores why Chris Anderson, Scott Anthony and other strategists applaud Radiohead's In Rainbows (2007) and Nine Inch Nails' The Slip (2008) as two market events about online digital downloads that might dramatically alter the digital music industry's structure, firms, and business models. I critique Web 2.0 innovation, Freeconomics (Anderson, 2007) and Disruptive Innovation Theory (Anthony, 2007) explanations for the two market events.