The following media analysis presents a snapshot of female representation in the Australian media. It has been prepared by The Media Research Group, at the request of The Women’s Leadership Institute Australia.
The intention of the research is to quantify the level of female commentary used in metropolitan news articles, compared to male commentary and identify any gender bias. In particular, the media analysis focuses on business, finance, government and community news.
The analysis was based on a sample of 81 metropolitan newspapers from across Australia, reflecting a week’s worth of print media around the country.