The aim of this study was to explore the interplay of individual, socio-cultural, commercial, environmental and other associated factors that may create pathways for older adults into community gambling venues, and the factors that may influence the range of gambling and non-gambling behaviours within these venues.

This research argues that there is now a clear body of evidence that current regulatory systems for gambling advertising are ineffective, with further restrictions urgently needed across a range of media channels to prevent exposure to promotions that may encourage young people’s interest and involvement in gambling.

This article argues that the time has come for the federal government to stand up to the gambling industry and sporting governing bodies and take action against the damaging influence of sports betting ads on Australian television.