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Alcohol advertising

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Broader terms
Media regulation
Current term
Alcohol advertising
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Journal article

Regulating the digital environment to protect users from harmful commodity marketing

Harmful commodity marketing (e.g: alcohol, vaping and unhealthy food and beverage products) in digital spaces has been linked to adverse health outcomes and there have been calls for its regulation. This article explains why this is important and considers how such regulation could be achieved.
Technical report

Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion: a technical report


This comprehensive report details the full extent of the way that alcohol is being marketed across national borders – often by digital means – and often regardless of the social, economic or cultural environment in receiving countries.
Report

Public attitudes on policy interventions to reduce alcohol harm


This report presents the attitudes of New Zealand adults to the SAFER policy interventions from the 2019/20 Alcohol Use in New Zealand Survey (AUiNZ).
Report

Alcohol industry advertising partnerships with AFL and NRL teams 2019


This study finds that alcohol advertising deals are widespread in the AFL and NRL men’s competitions. However, alcohol advertising across the codes is not ubiquitous, indicating that alcohol advertising deals are not a pre-requisite for success or popularity of teams.
Report

Alcohol marketing during the 2018 Australian football grand finals


This analysis reveals that the AFL and NRL 2018 grand finals were highly saturated with alcohol advertising, the vast majority of which took place during children’s TV viewing hours.