To identify the impact of greenwashing, and to test potential interventions, the authors of this paper designed an online experiment featuring a series of three advertisements featuring hypothetical companies. This paper outlines the findings from their research.

This publication includes proposals that aim to improve the scope, methods and values of applied behavioural science - critical for practitioners, clients, academics and funders to engage in to take the field into its next decade of impact.

Tackling climate change is not only a moral and legal obligation in the UK, but is also the growth opportunity of the 21st century, and is backed by huge public support. This report builds on several years’ research and dozens of case studies across the domestic energy, transport, food and waste sectors.

For this project, BETA collaborated with Safe Work Australia to adapt existing return to work materials for use by supervisors in small and medium enterprises and undertook a literature review, stakeholder consultation, and data analysis.

The results from this study have been analysed across three different categories: climate change audience segments, civic behaviours and private behaviours. These themes have been further segmented to discuss the implications of age and gender on environmental behaviours.