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Behavioural insights

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Policy analysis
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Behavioural insights
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Policy report

Misinformation and disinformation: an international effort using behavioural science to tackle the spread of misinformation


This paper outlines some key behavioural insights to help improve policy responses to stop the spread of mis- and dis-information.
Policy report

Good practice principles for ethical behavioural science in public policy


Like any policy-making tool, the use of behavioural insights must be subject to ethical considerations that can arise at any point from scoping to policy scaling. This good practice guide offers practitioners and policy-makers step-by-step guidance to prompt deliberations into how to use behavioural science ethically for public policy.
Report

Reordering food options on delivery apps could help to reduce obesity


Obesity is one of the biggest health challenges in the United Kingdom. This paper explores whether reordering food options on delivery apps could help reduce obesity.
Evaluation

Utilising soft skills training to enhance work readiness


This evaluation was of a behavioral insights driven soft skills training program designed to maintain and build the psychological work readiness of highly disadvantaged job seekers. The evaluation found the training to be highly effective and made a number of recommendations to inform future programs.

Evaluation

Improving organ donor registration among young adults


Many more people want to be organ donors than have actually registered. Around 9 out of every 10 adults say they support organ donation, but only 4 out of every 10 have actually registered. As part of a targeted research campaign, the Organ and Tissue Authority (OTA) engaged BETA to investigate the motivations and barriers...