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Advertising

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Television advertising
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Marketing
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Advertising
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Report

I-Spy: the billion dollar business of surveillance advertising to kids


This report explores the legitimate concerns around surveillance advertising and its use of large-scale data collection, profiling, and the sharing of children’s personal information.
Report

Profiling children for advertising: Facebook’s monetisation of young people's personal data


Using Facebook as a case study, this report explores how social media platforms profile young people for advertising purposes. Stronger data protection regulations are needed to ensure data relating to under 18-year-olds is only used in ways that are in their best interests.
Submission

Submission to the ACCC AdTech Inquiry


This submission responds to the digital advertising services inquiry being conducted by the Australian Competition and Consumer Commision. It is positive about the inquiry to date but makes several recommendations in relation to data collection and use to enhance transparency and strengthen the regulatory framework.
Report

Digital advertising services inquiry: interim report


This interim report examines the digital display advertising supply chain in Australia, which enables the near instantaneous delivery of $3.4 billion of digital display advertising opportunities on news, entertainment and other websites and apps each year.
Report

Google’s economic impact in Australia


Digital technologies have become central to how Australians conduct their daily lives and work. This report, prepared by AlphaBeta on behalf of Google, examines the economic value presented by Google’s suite of online services