Advertising
Alternative labels
Television advertising
Report
Under the radar: harmful industries' digital marketing to Australian children
This report highlights the worrying fact that digital marketing for alcohol, unhealthy food and gambling is reaching children at a very young age, affecting their attitudes, habits, consumption – and health. This report calls for strong, evidence-based policies and government regulation to protect children from digital marketing by harmful industries.
Discussion paper
Tech-xit: can Australia survive without Google and Facebook?
In the wake of threats by Google and Facebook to scale back or close services in Australia should the federal government proceed with plans to charge them for news content, this report identifies serious risks to Australian businesses, government services and consumers if services are withdrawn.
Journal article
What makes an effective antismoking campaign – insights from the trenches
This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media landscape are examined.
Report
Polis and the political process
This report finds that calls for greater regulation in political campaigns have a far greater consensus of support among the general public than arguments against regulation. The research finds that a large majority (61%) of people think profiling people based on their online data should be illegal, and the majority of the public think that...
Report
Understanding value in media: perspectives from consumers and industry
This report considers how different stakeholders in media – content creators, advertisers, marketing agencies and individual consumers – each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.