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Advertising

Alternative labels
Television advertising
Subject Hierarchy
Broader terms
Marketing
Current term
Advertising
Permalinks
APO URI

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Journal article

Children’s trips to school dominated by unhealthy food advertising in Sydney, Australia

This study estimates that depending on transport mode, children living in the Greater Sydney area were exposed to between 1.7 and 7.3 discretionary food advertisements per trip to school in May/June 2018.
Discussion paper

Distorting the public square: political campaigning on social media requires greater regulation


This paper outlines the results of recent polling which shows that the Australian public support tighter regulation of political advertising on social media platforms, from truth in advertising, limits to micro-targeting, to bans on political advertising on social media altogether.
Report

Addressing and preventing sexist advertising: an analysis of local and global promising practice


This research paper explores the efficacy of interventions that aim to address sexism or promote progressive gender representations in advertising, highlighting examples of local and global promising practice.
Discussion paper

Community responses to gender portrayals in advertising: a research paper


This study suggests that community members perceive that stereotyped gender portrayals and sexualised images of women are common in advertising, and that these portrayals pressure women and men to conform to limiting stereotypes, have negative impacts on health and wellbeing, and may support attitudes that cause violence against women.
Journal article

Discretionary food advertising on television in 2017: a descriptive study

From June 2019, all food and beverage advertising is subject to either food industry or advertising industry codes. The data presented in this article will form the baseline for future evaluation of whether the new arrangements reduce children’s exposure to food advertising.