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Tom Carroll

Journal article

What makes an effective antismoking campaign – insights from the trenches

This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media landscape are examined.

Moving knowledge into action: applying social marketing principles to crime prevention

This paper considers the potential application of social marketing principles to crime prevention. Social marketing has been a significant force in the public health field in Australia for more than two decades. It is a key component in the promotion of engagement in health protection...