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Journal article
What makes an effective antismoking campaign – insights from the trenches
This paper describes traditionally effective approaches for anti-smoking mass media advertising and explores challenges and future directions for campaign planning. The changing characteristics of the current smoking population and media landscape are examined.
Report
Moving knowledge into action: applying social marketing principles to crime prevention
This paper considers the potential application of social marketing principles to crime prevention. Social marketing has been a significant force in the public health field in Australia for more than two decades. It is a key component in the promotion of engagement in health protection...