Advertising
Alternative labels
Television advertising
Report
Intrusive and unhelpful: targeted advertising in Australia
This research reports on a survey of Australians asking their opinions about targeted advertising. Significant majorities of people find targeted ads intrusive and unhelpful. There is widespread support for enhanced regulation in this area, including strong support for proposals requiring platforms to provide opt-out choices.
Journal article
Testing campaign slogans designed to motivate older people to be more physically active
What is the best slogan to motivate older people to increase their levels of physical activity? This online survey of 1200 Australians aged 50 years and older tested the relative effectiveness of five different campaign slogans.
Research Summary
Understanding attitudes towards electoral reform in Australia
This McKinnon Poll tested public attitudes towards electoral reform in Australia. Noting the advent of technological solutions and topical debates, the research sought information on how Australians understand the voting system as well as their views on online voting, political donations, and regulating truth in political advertising.
Report
'Renewable gas' campaigns leave Victorian gas distribution networks and consumers at risk
The authors of this report argue that governments and regulators should act to protect consumers, by ensuring that gas distribution networks' campaigning activities are lawful under Australian consumer law, and that expenditure on ‘renewable gas’ activities is not approved where it is not in the long-term interests of energy consumers.
Report
Evidence base to support the development of an effective communications campaign for energy consumers
Energy Consumers Australia commissioned The Insight Centre to investigate the key elements to running a successful energy campaign for consumers and to develop key principles for effective communication to energy consumers. This report includes a review of existing audience research, the broader communications landscape, and learnings from international energy-related campaigns.