There is an endless amount of energy information available to consumers. However, despite the proliferation of energy education campaigns, according to Energy Consumers Australia’s latest Energy Consumer Sentiment Survey (ECSS) data, two in five Australians do not feel there is enough easily understood information available for them to make decisions about energy. This matters because when consumers feel that they have received clear information about the impacts of the energy transition, they feel more in control of how they can make a difference to their energy bills. 

Energy Consumers Australia commissioned The Insight Centre to investigate the key elements to running a successful energy campaign for consumers and to develop key principles for effective communication to energy consumers. This report includes a review of existing audience research, the broader communications landscape, and learnings from international energy-related campaigns.