This paper is designed to provide background information on the aims and methods of the Automated Decision-Making and Society (ADM+S) Australian Ad Observatory research project.

The research in this report reveals that political parties spent at least $12.5 million on Facebook and Instagram advertising in the final two months of the 2022 election campaign, with Labor and the Greens successfully engaging women voters to a far higher degree than the Coalition.

A public response to Meta (Facebook) in the lead up to the Australian federal election in 2022 about Meta's election safeguards, transparency and addressing the harm of misleading content amplified by Meta's algorithms.

The federal election campaign is underway and political advertising has really started to ramp up. But who is each party targeting and what’s their key message?

This report explores the use of political marketing and management during the COVID-19 pandemic and provides valuable insights into political marketing and management in practice.