Research reveals that Facebook continues to permit surveillance advertising targeting children and teenagers, despite previous commitments to adopt a more cautious approach. Surveillance advertising involves the use of personal data collected from websites and platforms to deliver highly targeted ads. This report urges Facebook to publicly clarify its position and to fully discontinue the use...

This paper outlines findings from a segmentation study conducted in May-June 2021 by Monash and Massey Universities. The research identifies five different COVID vaccine audience segments and what motivates them to get or not get vaccinated, to support the tailoring of campaign messaging for maximum engagement and vaccine uptake.

Independent federal MP Zali Steggall claimed that, in contrast to consumer law, it was “perfectly legal” to lie in Australian political advertising. Experts told Fact Check there were no catch-all federal laws to prevent lies in political ads, though they said existing laws might apply in narrow circumstances. Verdict: Ms Steggall's claim is close to...

The ACCC has published this final report as part of its inquiry into the markets for the supply of ad tech services and ad agency services. The report provides in-depth analysis of competition and efficiency in the supply of these services, and details the ACCC's recommendations to improve competition and efficiency in the supply of...

This project develops a model for providing accountability for 'dark ads' on Australia’s most popular social media platform, Facebook. By showing what accountability looks like, the research reminds us just how dramatically the online advertising environment has shifted.