Graffiti writing and street art take a diverse range of forms, are produced in a diverse range of locations, and generate a diverse range of responses. Navigating this diversity presents a considerable challenge for urban authorities such as the City of Sydney. But there are also exciting opportunities to rethink existing approaches, and for coordinated policy and practice in this area to make a stronger contribution to the strategic priorities of the City. This report provides a conceptual framework for identifying these challenges and capitalising on these opportunities.