The creative economy employed nearly 30 million people worldwide and generated $2.25 trillion in revenue—or 3 percent of the world’s GDP—in 2013.
To get at this, the report, commissioned by CISAC — the International Confederation of Societies of Authors and Composers - uses data from the International Labour Organization (ILO) to identify the number of workers and overall global economic impact of the creative economy (which it defines as spanning 11 key industries including visual and performing arts, radio, music, books, newspapers and magazines, film, television, architecture, gaming, and advertising). In addition, it draws further insight from 150 interviews with experts and stakeholders across the world.
Television is the largest sector with $477 billion in revenue, followed by visual arts and newspapers and magazines. Together, these three sectors account for over $1.2 trillion in global revenue, and roughly half (around 54 percent) of the total for the creative economy worldwide.
These figures do not include contributions from the informal economy—the production of goods and services that isn’t part of the official GDP. According to the report, the informal creative economy contributed $33 billion in revenue in 2013 and around 1.2 million jobs. Many of these jobs are in the performing arts. These contributions are especially prevalent in emerging economies, since those who can’t afford to buy from within formal industries often turn to informal ones for consumption.