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Adjust your view: developing multicultural audiences for the arts - a toolkit

6 Jul 2009
Description

Multicultural marketing is not rocket science. But it is complex and needs passion, commitment and a willingness to learn.

This toolkit is divided into four sections and each section can be used as a stand-alone component or be integrated to assist in attracting multicultural audiences to arts and cultural events.

Publication Details
Published year only: 
2009
303
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