This report examines the availability and discoverability of Australian film and television content on Netflix and Stan. It builds on findings from a 2017 pilot study, produced for the Department of Communications’ Australian Screen and Children’s Content Review.
The report also offers suggestions for interpreting this data in relation to larger changes in Australian and global media markets.
Key findings include:
Local content makes up 1.6% of the Netflix Australia catalog and 11.1% of the Stan catalog
Much of the Australian television content available on both services has been licensed from the ABC. Almost 60% of Netflix Australia’s local television content offering is ABC content.
Netflix is increasingly important for the international distribution of Australian content. As was the case last year, there is still more Australian content in the Netflix US catalog than there is in the Netflix Australia catalog.
Netflix and Stan are both investing in Australian production.