Report
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apo-nid198251.pdf 4.49 MB
Description

Looking forward fifteen or twenty years to what our future economy could be like, in every scenario the Creative Industries are of central importance to the UK’s productivity and global success. We have two great assets: the English language and our national capacity for creativity. But the skills and business models of this sector and of the wider creative economy are those which many experts judge to be of increasing importance: blended technical and creative skills; collaborative interdisciplinary working; entrepreneurialism and enterprise.

Not only are the Creative Industries themselves likely to grow as a proportion of our economy, other industries rely on creative disciplines – such as Design and Advertising – to thrive. The cultural and creative sectors are the engine of the UK’s international image and soft power. This report recommends ways of maximising the potential of this crucial sector. I am proposing simple ideas which I’d like to see become part of the government’s developing Industrial Strategy.

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