Artificial intelligence, augmented/virtual reality and blockchain are changing the way the content is produced, distributed and consumed. The impacts are not just changing the creative economy, but society as a whole. This paper presents the findings of a joint project, conducted by the World Economic Forum and McKinsey & Company, which studied the impact of emerging technologies on the creative economy.

The project team conducted more than 50 interviews with experts from Asia, Europe and North America, as well as three workshops in China and the United States with World Economic Forum constituents. The paper outlines opportunities and concerns for each technology and presents suggestions for where attention could be concentrated if the benefits are to be realized.

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