Term quality can be defined as the implementation of specific requirements, having its source in the expectations and needs of customers, users of products or services and their buyers. In constructions sector quality is crucial at each and every phase of the process beginning with design ending with the use of the building. There exist many different methods and tools related to quality, Lean Management, Agility, which can enhance construction process. One of such methods is SWOT analysis that can be helpful in determining the current condition of the company performing it. Article presents brief description of the quality concept and introduction to the SWOT method. It is illustrated with the example of analysis performed in company from the construction sector related to design and production of wooden trusses showing which strategy would be most appropriate for the company to execute taking into account its current condition.