This rapid research brief responds to the question: what motivates people to download and continue to use the COVIDSafe app?
- Since launching on 26 April 2020, 5.7 million Australians have downloaded COVIDSafe, the fastest uptake of any app in Australian history (as at 15 May).
- Collective and societal wellbeing are strong motivators for uptake of COVIDSafe, as is the ability to exercise individual choice and control, including to permanently delete the app and its data.
- Potential barriers to the uptake of COVIDSafe include access, language, trust in government, privacy concerns, and reliability of the technology.
- The motivation to continue use of COVIDSafe will rely on addressing the above potential barriers as well as demonstrating a positive impact on contact tracing, confidence in government management of further outbreaks, transparency, and effective messaging from community leaders.