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The Health Foundation commissioned the FrameWorks Institute to examine how people think about their health, and the health of others, and based on this, recommend how we can frame health communications to tell a more powerful story.
Drawing on findings from the second phase of the research, this report outlines an evidence-based framing strategy for shifting understanding and building greater support for action to address the wider determinants of health. It is for anyone working and communicating in the field of public health, whether they are speaking to a public, political or expert audience.