This guide provides an introduction to values‑based messaging when talking about disability. It brings together research‑informed messaging approaches that have been shown to be effective in building public support for change, including stronger recognition of disability rights. The guide has been developed through collaboration and engagement with people with disability and disability advocates across Australia, ensuring the guidance reflects lived experience and diverse perspectives.

The guide includes:

• Practical messaging tips
• Key words and phrases to embrace and those to replace
• Exploration of the themes of self‑determination and diversity in disability advocacy