Report
Who do AI agents work for?
Power and control in the next internet
Publisher
Digital platforms
Sector regulation
Consumer protection
Digital transformation
Artificial Intelligence (AI)
Autonomous technologies
Technology ethical aspects
Description
This report argues that policymakers must confront a fundamental choice as the agentic web transforms the economy: whether artificial intelligence (AI) agents must primarily represent the interests of users or will be permitted to serve the interests of the corporations that deploy them.
The report argues that a handful of already dominant technology companies, including Google, Microsoft, Meta and Amazon are embedding AI agents into their existing monopoly products and services. But these companies always have primarily worked on behalf of their shareholders, not users. The potential for exploitation is great.
The report lays out several recommendations for policymakers:
- apply traditional real-world fiduciary duties to AI agents that perform the functions of human agents
- establish strong protections against surveillance, using the data protections given to corporate users of AI agents as a model
- require meaningful transparency and auditing of AI agents
- promote competition and interoperability in AI markets
- prevent dominant technology firms from using control over AI infrastructure and distribution channels to foreclose rivals.
Publication Details
Copyright:
Open Markets Institute 2026
Access Rights Type:
open
Post date:
19 Jun 2026
