As part of a global effort to fight mass-marketed consumer scams, each year consumer protection agencies in 33 western countries participate in a month of fraud prevention activities to raise awareness of the problem and to provide advice to consumers on how to avoid being victimised. In Australia and New Zealand, 19 government agencies comprise the Australasian Consumer Fraud Taskforce (ACFT), which conducted a campaign in March 2007 with the theme 'Scams target you - protect yourself'. This paper describes the activities undertaken by the ACFT and assesses the impact that the publicity had on official reporting of scams by consumers. The results of an online survey of 841 self-selected respondents are also presented. It is concluded that the campaign was highly effective in raising consumer awareness, with reporting rates increasing substantially throughout the period of the campaign.