NZ Police has a large, and growing, online and social media presence. Social media is used for community engagement, prevention advice, recruitment and investigative purposes. Nationwide NZ Police and the public affairs team manage 36 live Facebook pages including regional, workgroup and neighbourhood policing team pages; 7 active twitter feeds including national and regional feeds; 2 YouTube channels for police news and recruitment profiles; and one Instagram account launched in July. This seminar presented some of the learnings by NZ Police with social media and online communication.