Abstract: Conspicuous consumption is dead, shopping centres are obsolete and shopping will be undertaken in ‘experience centres’ (White 2010). With growing evidence that new paradigms of consumption are emerging in developed countries led by evolving technologies and online shopping (Weiss & Leong 2001; Paquet 2003; Turner 2010; 2000; Clausen et al. 2010; Lin 2008) and shifting consumer values and behaviours (Goodman et al. 2007; Blinkoff et al. 2008; Bennie et al. 2011), the environments in which we shop will need to adapt.

These new consumer paradigms, replacing the paradigm of untamed, conspicuous consumption, are heavily influenced by sustainable practices and can be grouped into:

1. Community orientated consumption (Botsman & Rogers 2010)

2. Ethical and political consumption (Hélène Cherrier 2007; Newholm & Shaw 2007; Woodruffe‐ Burton et al. 2005)

3. Experience economy (I. Pine & Gilmore 1998; Boswijk et al. 2007; Lorentzen 2009)

4. Prosumption (Xie et al. 2008)

Ethical (Hélène Cherrier 2007; Newholm & Shaw 2007; Woodruffe‐Burton et al. 2005) and political (Jacobsen & Dulsrud 2007; Spaargaren & Oosterveer 2010) consumption paradigms reflect deep values and beliefs by consumers, predominantly related to social and ecological issues. The consumption of fair trade, organically grown, local food and products falls into this paradigm. Anticonsumption (Izberk‐Bilgin 2010; Black & Helene Cherrier 2010) addresses the ethical and political issues of over consumption head-on, avoiding the consumption of goods. Services also have a place in this grouping where they can replace the purchase of goods - for example libraries (Lucie K. Ozanne & Paul W. Ballantine 2010). This paradigm will also expect transparency and authenticity of information (Gilmore & B. J. Pine 2007), valuing honesty as a critical component. Accessible information will be an important component of this paradigm – either online or in-store. This paper will discuss the influence of ethical and political orientated consumption paradigms through consumer behaviour, on Australian shopping centre design and examine the changes and opportunities for shopping centres to reflect the needs of this growing consumer paradigm within a current typology designed for conspicuous consumption. As such, it does not extend its focus to the ethics of production and the consequences of ethical consumption to production processes, global economies or societal changes.