In the words of one former participant, the Kimberley Girl program has become a “rite of passage” for young Aboriginal women in the region. Produced by Goolarri Media Enterprises, and now entering its fourteenth year, Kimberley Girl continues to change lives for the better. Like its Pilbara counterpart, the program uses popular culture, including the image-making aspects of the fashion industry, to connect with young women on their own terms. Through a catwalk show and an embedded personal development program, participants can imagine and enact positive life choices. Kimberley Girl encourages personal ambition and community leadership, and utilises family networks to help young women grow and evolve. Private benefits (to the individual) translate into public benefits (to the community and nation) through enhanced employment prospects and the expansion of participants’ ambitions