Working paper

Building knowledge for Aboriginal and Torres Strait Islander remote tourism: key visitor markets and opportunities in remote Australia

Aboriginal Australians Tourism Australia
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apo-nid75021.pdf 1.7 MB

This report was developed as part of the CRC for Remote Economic Participation (CRC-REP) Aboriginal and Torres Strait Islander Tourism Product project. It provides an overview of various visitor markets relevant to remote Aboriginal and Torres Strait Islander people involved in tourism. The report accumulates this information for CRC-REP stakeholders to update existing market knowledge and stimulate remote Aboriginal and Torres Strait Islander people to consider broad development opportunities based on accessible visitor segments. The report divides the market descriptions into two categories: Aboriginal and Torres Strait Islander tourism, and remote tourism. The third section of the report provides a snapshot of visitor segments in three different destination regions of remote Australia.  Aboriginal and Torres Strait Islander tourism market segments include international and domestic visitors, with the key international visitor markets including Germany, Japan, the United Kingdom, the United States and South Korea. Visitor numbers from many of these countries have reduced in recent years, and overall international Aboriginal and Torres Strait Islander tourism visitor numbers have also declined. However, there has been growth in visitors from China. Statistics and research about domestic markets for Aboriginal and Torres Strait Islander tourism show that this segment has also recorded a downward trend in recent years. Other challenges for the domestic market include matching Aboriginal tourism experiences with domestic visitor expectations. The report also draws attention to a range of remote tourism visitor segments, including four-wheel drivers, caravanners and campers, grey nomads, volunteers, wildlife visitors, fishing enthusiasts and ecotourists. The needs of each segment offer diverse tourism development opportunities, and the information in this report may stimulate Aboriginal and Torres Strait Islander people involved in tourism to cater to segments accessible in their regions. Finally, the report discusses visitor segments in three destination regions of remote Australia. It highlights that while different regions can share some visitor segments, the diversity of remote Australia requires decision making that combines localised insight with an understanding of remote tourism. Although it presents a brief outline of many remote visitor segments, this report is unable to specify visitor segments and tourism initiatives relevant to every destination region of remote Australia, because decision makers must determine the unique tourism potential specific to their region. 

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