This paper focuses on how competition and consumer protection issues might be relevant and apply to the Indigenous visual arts and crafts industry. The structure of the industry is complex: the majority of producers reside in remote localities; there are a variety of functional levels; the industry encompasses both the 'fine' and 'tourist' art markets and includes works made in collaboration with non-Indigenous people. The production of a producer and consumer education charter is put forward as a strategy which may be of benefit to this growing industry.