Generation Z
Alternative labels
Gen Z
Literature review
Navigating social trends and finding purpose: a neurological analysis of the challenges faced by younger generations
This paper identifies a drastic deterioration in mental health for Generation Z and collates global research outcomes to explore the social and neurological factors driving the crisis. It highlights the increase in mental health issues, screen time, and addiction among young people alongside a decrease in their sense of purpose and community.
Report
From Gen Z for Gen Z: marketing insights for government employers
How best to attract Gen Z to federal technology jobs? To help answer this question, the Volcker Alliance launched LevelUp Gov: a public service marketing contest, to generate new messaging to make government tech jobs attractive to people under 30. This paper provides an overview of the contest design, results and insights from the trial.
Report
Talking about my generation
Discussions about ageism are often focused on negative stereotypes and discrimination against older people, but young people also experience negative attitudes and assumptions based on their age. This report provides a detailed understanding of how young people in Australia perceive their age and generational identity, the factors that shape these views, and how they relate...
Report
A call for accountability and action: the Deloitte global 2021 millennial and Gen Z survey
This report solicited the view of 22,928 millennials and Gen Zs across 45 countries in January and February 2021. For the New Zealand specific information, 503 respondents took part in the survey (300 millennials and 203 Gen Zs).
Survey Report
The Deloitte Global Millennial Survey 2020
The Deloitte Global Millennial Survey 2020 explores millennials’ and Gen Zs’ views, both before and during the COVID-19 pandemic.