This publication presents results for the 2005-06 Tourism Marketing Expenditure Survey with comparisons to the 2003-04 survey. The objective of the survey was to provide broad information about the level of expenditure by Australian private sector businesses on the marketing of Australian tourism domestically and internationally. Expenditure on the marketing of outbound tourism was excluded from the survey.
The scope of the 2005-06 Tourism Marketing Expenditure Survey included private sector businesses that were engaged in the following tourism related activities:
accommodation car hire casino operation coach operation convention/exhibition centre operation cruise operation domestic air passenger transport duty free retailing inbound tour operation rail passenger transport theme park/major attraction operation tour operation
The survey results only relate to a partial coverage of the selected tourism related activities. Smaller businesses were excluded entirely from the survey.