Tourism marketing expenditure, Australia, 2005-06

Tourism Marketing Australia

This publication presents results for the 2005-06 Tourism Marketing Expenditure Survey with comparisons to the 2003-04 survey. The objective of the survey was to provide broad information about the level of expenditure by Australian private sector businesses on the marketing of Australian tourism domestically and internationally. Expenditure on the marketing of outbound tourism was excluded from the survey.

The scope of the 2005-06 Tourism Marketing Expenditure Survey included private sector businesses that were engaged in the following tourism related activities:

car hire
casino operation
coach operation
convention/exhibition centre operation
cruise operation
domestic air passenger transport
duty free retailing
inbound tour operation
rail passenger transport
theme park/major attraction operation
tour operation

The survey results only relate to a partial coverage of the selected tourism related activities. Smaller businesses were excluded entirely from the survey.

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