Not simply business as usual

Insights from Money For Jam, a micro-enterprise initiative for older women
Older people Older women Women economic conditions Small business Microenterprise

Money For Jam was developed by Per Capita as an empowerment program that encourages economic participation of older women by fostering self-confidence and helping them to establish micro-enterprises. The approach was informed by co-design workshops with 13 older women who had experienced homelessness. 

The pilot in 2017 was a joint project with Women’s Housing, Fitted for Work and En Masse, and involved two service delivery modes: class-based learning and an interactive mobile app. 

This study commissioned by Per Capita from the Brotherhood of St Laurence examined the pilot and its impacts, and produced  suggestions for program development and policy advocacy.

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