This report identifies the distinctive viewpoints of people with dementia, carers and professionals in health, social work and in everyday service industries. It examine overlaps and differences between these perspectives and their connection to local and national campaigning.
A key finding is that rather than responding to stigma, people with dementia want to live normally in their neighbourhoods and communities, while others want to know how to communicate with them. It’s suggested that dementia can be seen as a source of disadvantage rather than simply reflecting certain risk factors.
The report should help policy makers, campaigners and those engaged in public relations, helping professionals and people affected by dementia in their understanding of multiple perspectives and changes needed when dementia is seen as a specifically social phenomenon.