Briefing paper

COVID-19 crisis response and positioning for recovery: insights from exporters

Export marketing Exports International trade New Zealand

This paper outlines key themes and points of interest covered in our recent webinar focusing on crisis response and positioning for recovery.

The insights detailed below have been gathered from PwC’s work with New Zealand Trade and Enterprise (NZTE) providing local exporters with the tools to assess and adjust their businesses for the effects of COVID-19.

Since the programme began in mid-March 2020 PwC has carried out workshops with companies with staff ranging from from five to 500 people and exporting a variety of goods including seafood, aircraft, wine, skin treatment, dairy food, professional services, industrial plant, digital products and baby clothes.

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