Nowadays it seems to be very essential to develop national construction industry by implementation of innovative technologies. As an object of innovational construction 'Smart house' or 'green building' demonstrates the latest advances in ecological building materials, energy-saving structures and lean-technologies. According to the concept of TQM 'green building' has tube compatible with environmental protection, environment sustainability and ecological effectiveness requirements. 'Green certification' includes these terms into the National environment sustainability rating system. The main goal of this research work was to review and compare theoretical models and concepts of effectiveness and analyze their applicability to determine the term ecological effectiveness as the main Quality Score.