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Report
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Attachment Size
Campaign for Action on Family Violence 2.41 MB
Description

This strategic document outlines the purpose and new direction of the Campaign for Action on Family Violence. It includes the new five-year strategy for the It’s not OK campaign, as well as an outline, supporting rationale and proposed approach for a new campaign directed at young people and adolescents to promote healthy and safe relationships.

The campaign has re-set its strategic intent, with the next phase strengthening its focus on preventing violence by men, who generally cause the most harm, with evidence suggesting gender inequities are a fundamental driving factor. Specifically, the strategic focus includes:

  • mobilising men using violence around positive behaviour change
  • mobilising influencers, both formal and informal, of men using violence
  • working with communities so they support positive behaviour change and safe relationships
  • continuing to address the social norms that promote or reinforce the use of violence, including gender norms.
Publication Details
Access Rights Type:
open