This strategy document sets out the Australia Council for the Arts' vision for a digitally-enabled and thriving arts and cultural industry. It provides an overarching framework to guide their approach and priorities for digital development.

Harnessing the opportunities presented by digital will broaden the social, economic and cultural value of arts and culture to Australian society. Digital offers significant opportunities both for the cultural sector and for audiences of Australian arts and culture. This strategy aims to prioritise and amplify our activity to realise this potential. This strategy directly contributes to the implementation of the Australia Council’s Corporate Plan and strategic objectives, including a targeted focus on First Nations digital development.

The COVID-19 pandemic has highlighted the need to develop digital skills and access to infrastructure across the cultural industries. A targeted response is required to build digital literacy within the cultural sector – through upskilling and bringing in digital skillsets into staffing mixes. Increased digital literacy will lead to greater confidence in creative experimentation and adoption of emerging technologies. A broader understanding of digitally-enabled business models will support more sustainable arts and cultural organisations.